The Red C opinion poll in today's Business Post really throws the cat among the pigeons and tees up a frenetic final week of campaigning.
It starkly suggests a draining away of support for Fine Gael.
The party that went into this General Election believing it had a good story to tell, misread the public mood and is struggling to strike a chord.
It has the newest of party leaders and led the minority government at a time of economic growth and job creation.
It also saw its adept handling of Brexit as its trump card.
But even as the Brexit clock struck on Friday night and Britain left the EU, heralding in a new phase of negotiations on a future trade deal, that issue barely registered among voter concerns.
There had been a confidence in the party that it could wrestle the agenda back to Brexit and the economy in the final week of campaigning.
In fact, its leader, Leo Varadkar, always believed it would happen this way.
But these poll results putting it in third place with 21% of support - a huge drop compared to 32% in October - suggests things are not falling that way.
The bigger talking point around this poll though, has been the Sinn Féin surge.
The party has more than doubled its support from 11% before Christmas, to 19% earlier in the campaign to 24% today.
Coming on top of similar rises suggested in other opinion polls, it indicates that this surge is very real.
The narrative it has created is likely to shape so much of the final days of campaigning.
Warnings about Sinn Féin's economic proposals and reminders of other issues will be dialed up.
Whether this appeals to the more conservative sensibilities of the Irish electorate, or whether voters feel so inclined towards more radical change that they are minded to throw that caution to the wind will determine a lot.
There are issues other that the headline figure to be considered when analysing what the poll suggests in terms of overall results.
Sinn Féin is running 42 candidates in 38 constituencies. Fianna Fáil is running 84 candidates across all constituencies. So the parties have different capacities to win seats based on their respective shares of the vote.
Sinn Féin would also have to win seats where they didn't have seats before, and in places where they were not able to hold on to council seats.
Above all this, and something that is not reflected in the immediate digestion of the poll, is the question of whether a more fundamental shift is taking place in Irish politics.
Economic crashes and subsequent austerity programmes had more dramatic and immediate impacts on the political landscapes in other countries with similar experiences to Ireland.
It could be that here, the impact is being played out over a number of acts spanning a decade.
The first was the dramatic seat losses for Fianna Fáil in what was described as an "earthquake election".
The second was the equally dramatic losses suffered by the Fine Gael-Labour coalition in 2016.
We could be entering the third act of the story of how austerity impacts politics here with the development of three medium-sized rather than two big parties.
This austerity effect, if it develops this way, is a different process but intertwined with the realignment of Irish politics that is happening as a natural outcome of our proportional representation voting system.
The Irish electorate is becoming less forgiving and our politics is in transition.
